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EDDA – Norwegian fashion in the spotlight

Norwegian fashion designer Edda Gimnes was recently chosen for Fashion Scout’s Merit Award, and is one to watch as she gains attention for her upcoming summer-spring 2018 collection.

 

Despite being a new player in a powerful industry, Norwegian  Edda Gimnes has received wide admiration for her design. The London-based designer has been named as one of ten “Fresh out of Fashion School designers to watch” by the New York Times and she recently won “Germany’s Designer for Tomorrow Award”. This fall, EDDA’s SS18 Collection has been chosen as winner of British Fashion Scout’s prestigious Merit Award. The award gave Edda Gimnes the opportunity to present the collection at London Fashion Week. 

EDDA (Photo by: Nicholas Kristiansen)

EDDA SS18. Photo: Nicholas Kristiansen.

EDDA’s upcoming SS18 Collection draws inspiration from the 1950s. It embraces the spirit of naivety, playfulness, imperfection and quirkiness through EDDA’s distinctive, child-like illustrations. It is elegantly characterised by independent femininity in honour of central fashion figures like Greta Garbo, Madame Yevonde and Edwina Mountbatten. EDDA’s non dominant hand drawing, developed during the designer’s studies at London Fashion School, gives the collection an artistic and distinctive feature. The collection renders a season of sophisticated tone with colours like olive, mustard, hues of grey, light pink and blue teal all accented with decadent colour pops of egg yolk yellow. Unique pattern cutting and oversized wide brim hats are both returning features in EDDA’s new collection. Exposed skin also makes an appearance, contradicted with bellowing cover-up capes, knee length trench coats and box jackets.

EDDA SS18. Photo: Nicholas Kristiansen

EDDA SS18. Photo: Nicholas Kristiansen

There is no doubt that Edda Gimnes is one to look out for in the years to come. We predict a bright future for the young, talented Norwegian designer.

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